We focus on doing only 3 things; Brilliantly!
Experiential Strategy
Experiential Strategy development leverages research, data and experience to create informed decisions.
Creating greater value for both businesses and target audiences in face-to-face engagements begins with establishing strategic objectives.
Combining those objectives with key insights generated from research and data and then applying over four decades of experience leads to the creation of more impactful experiences for brands in direct interaction with their target audiences.
With tangible and measurable objectives established as a foundation, every step of the engagement process from internal education to audience acquisition all the way through to final sales impact are guided by an informed and measurable strategy.
When executed properly, the experiences ultimately create a greater value for both the business and their target audiences in meaningful and measurable face-to-face engagements.
Event Portfolio Planning
Creating a balanced Event Portfolio Plan focused on supporting the strategies is critical to continued success.
While a single event is a narrow point-in-time engagement, true success lays in creating an ongoing relationship with target audiences. Often times companies will focus only on a singular event, usually the one requiring the highest marketing investment. What often gets lost is the decision making behind the balance of the portfolio and its impact on relationships. This leads to emotional investment decisions vs. informed decisions.
How often have Brand Marketers heard statements like: “We have to be there or do this because we always have”; or “We have to do this because our competitors do”; or even “We have to do this because our CEO (CSO, CMO, etc.) think it’s important”.
A strategic Event Portfolio Plan balances the whole of the opportunities to most effectively create long-term, high value relationships.
Event Impact and Measurement Strategy
While some measure the success of a live engagement by how good the food or the concert or the guest speaker was or how much the attendees enjoyed the city or venue; the true success of Event Impact and Measurement ultimately lays in brand and relationship improvement, opportunity creation, pipeline acceleration and sales conversions.
Every step of the strategy, the portfolio plan and the execution are part of an impact and measurement continuum.
When properly designed, the data and insights gained throughout the cycle lead to continuous improvement across the entire portfolio for the future.